Content Management : Benefits

Today's websites need to do more than look pretty; they need to engage the user and meet real online goals and objectives. A Content Management System (CMS) can accomplish this and more:

Content

• The website becomes truly dynamic and stays up-to-date. Fresh content can be consistenly added to the site, encouraging repeat visitors.
• Content isn't limited to just text and images. Everything from file-downloads, catalogs, calendars, and more can easily be added by content authors.
• Modules can be used to add special content to interact with website visitors. Newsletters, forms, polls, message boards and more allows the site to engage the audience and gather critical feedback and information.

Design

• The design of the website cannot be "broken' or altered by any content author. All content and links are automatically generated in page layouts that are pre-installed by SiteStrux web designers. Pre-installed style sheets are used to control the formatting of text.
• The design of the website can be changed at any time without affecting the content. Because a CMS separates the web design and content management functions, design changes can be made at any time without worrying about the content.

Administration

• Website updates are no longer dependant on web developers or tech-savvy staff. New content administrators can typically be trainined to operate a Content Management System in about thirty minutes.
• Content can be added through any Web enabled computer anywhere in the world. All content is maintained through a Web browser, so there are no additional software requirements.
• Content Management Systems allow an organization to delegate responsibility for content updates. Any number of content authors can be added to manage specific content on the site with limited access.